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The Gamification of the Shopping Experience
According to gamification.org: “Gamification is the concept of applying game-design thinking to non-game applications to make them more fun and engaging.” It’s not just for computer geeks; the trend is...
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Integrated Reporting & Storytelling
Not the most exciting or sexy topic but pertinent nevertheless, so bear with me and I’ll make it worth your while at the end… We are all aware that the integration of digital marketing channels is...
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5 Tips For Coaxing Your Client To Make The International Leap
5 Tips In Coaxing Your Client To Make The International Leap A company’s most important asset is its customers. Client service is a fundamental part of our jobs and it’s critical to the success of any...
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Things (NOT) To Do With Your Christmas Marketing Campaign
If you’re in the business of marketing by now you will surely have realised that it is all about Christmas this time of the year. You understand that great campaigns are not something that you can...
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So Your Content Marketing Campaign Failed? Here’s 8 Reasons Why
Content Marketing is nothing new and has been around since the very first advertising and marketing agencies started promoting their clients. Utilising content as part of your overall marketing...
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